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Graphic Designer

Job Category

Executive Level

Department

Marketing

Reporting to

Sr Marketing Specialist

Job Purpose

As a Graphic Designer, you will work closely with the Senior Marketing Specialist and be responsible for the design/redesign/editing and delivery of high-quality, creative, and engaging digital and print. Very flexible, must be ready to work quickly, and stress resistant. Designers should be ready to make multiple changes in the design if it needs to be done sometimes. The designer must be sensitive to the difference between various approaches in design/content like trendy/commercial/conceptual/basic and be able to deliver tailor-made design solutions, rather than corporate/business design.

Responsibilities

  1. Conceptualizing and Ideation: Graphic designers often start by brainstorming and conceptualizing ideas for visual projects. This involves understanding the project’s objectives and target audience.

  1. Creating Visual Assets: Design and create a wide range of visual materials, including but not limited to:
    • Logos and branding materials
    • Marketing collateral (brochures, flyers, posters)
    • Packaging design
    • Web and mobile app design
    • Social media graphics
    • Print and digital advertisements
    • Infographics
    • Illustrations

  1. Layout and Composition: Responsible for arranging elements in a visually appealing and balanced way. This includes selecting fonts, colors, images, and other design elements to create a cohesive design.

  1. Typography: Work with typography to ensure text is legible and visually pleasing. This may involve selecting appropriate fonts, font sizes, and text formatting.

  1. Image Editing and Manipulation: Often, graphic designers need to edit and enhance images using software like Adobe Photoshop. They might crop, resize, retouch, or manipulate images to fit the design.

  1. Print Production: For print materials, graphic designers need to understand print specifications, including color profiles, breed, and resolution, to ensure that the final product looks as intended.

  1. Digital Design: They design digital platforms, including websites, apps, and social media. This includes creating responsive web designs and considering user interactions and experiences.

  2. Brand Identity: Graphic designers play a crucial role in establishing and maintaining a company’s or product’s brand identity through consistent design elements.

  3. Client Collaboration: Effective communication and collaboration with clients or team members are essential. Graphic designers often need to understand client requirements, provide design options, and incorporate feedback into their work.

  4. Time Management: Meeting project deadlines is critical, so time management and organization skills are vital for graphic designers.

  5. Software Proficiency: Using design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), CorelDRAW, or other industry-standard tools.

  6. File Management: Proper file organization and preparation for printing or digital distribution is crucial to ensure the correct display of designs.

  7. Visual Communication Skills: A graphic designer should have a strong understanding of visual communication principles, which include the ability to convey a message effectively through design.

  8.  Conceptualize and Design: Create eye-catching and effective visual designs, including but not limited to logos, brochures, social media graphics, web banners, infographics, and more.

  9. Digital Design: Create responsive and user-friendly designs for websites, apps, and social media platforms.

  10. Print Production: Prepare print-ready files, understanding specifications like bleed, color profiles, and resolution.

  11. Collaboration: Work closely with the marketing team, content creators, and other stakeholders to understand project objectives and incorporate feedback into designs.

  12. Image Editing: Edit and enhance images as needed, including cropping, resizing, retouching, and color correction.

  13. Layout and Composition: Arrange design elements, including text and images, to create visually appealing and balanced designs.

  14. Brand Consistency: Ensure consistent application of our brand guidelines and maintain a strong brand identity in all design materials.

Education

  • A degree in any of the following creative field such as graphic design, web design, art, animation, film making, Visual Communication, or a related field is preferred, but equivalent professional experience will be considered.

Experience

  • Five or more years of experience in a design related role.

Competencies

  • A strong knowledge of typography, image manipulation, and illustration
  • Strong working knowledge of design programs such as Adobe Creative Suite®
  • A strong portfolio showcasing a variety of design projects.
  • Proficiency in design software, especially Adobe Creative Suite.

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